Why Podcast Marketing

• Podcasts are growing exponentially across the globe and are just starting in Africa.
• Over 100 Million people listen to podcasts every week as compared to 19 million in 2013.
• Podcasting is taking over radio listenership during commuting.
• Podcasts listeners are loyal, affluent and educated.
• Podcast listeners are more likely to follow companies and brands on social media.
• Most podcast listeners are middle to high income earners.
• More than half of listeners are at least somewhat more likely to consider buying from a brand after its advertisement on a podcast.