Why Podcast Marketing

  • Podcasts are growing exponentially across the globe and are just starting in Africa.
  • Over 100 Million people listen to podcasts every week as compared to 19 million in 2013.
  • Podcasting is taking over radio listenership during commuting.
  • Podcasts listeners are loyal, affluent and educated.
  • Podcast listeners are more likely to follow companies and brands on social media.
  • Most podcast listeners are middle to high income earners.
  • More than half of listeners are at least somewhat more likely to consider buying from a brand after its advertisement on a podcast.
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