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Why Podcast Marketing
Podcasts are growing exponentially across the globe and are just starting in Africa.
Over 100 Million people listen to podcasts every week as compared to 19 million in 2013.
Podcasting is taking over radio listenership during commuting.
Podcasts listeners are loyal, affluent and educated.
Podcast listeners are more likely to follow companies and brands on social media.
Most podcast listeners are middle to high income earners.
More than half of listeners are at least somewhat more likely to consider buying from a brand after its advertisement on a podcast.
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