Why Podcast Marketing
- Podcasts are growing exponentially across the globe and are just starting in Africa.
- Over 100 Million people listen to podcasts every week as compared to 19 million in 2013.
- Podcasting is taking over radio listenership during commuting.
- Podcasts listeners are loyal, affluent and educated.
- Podcast listeners are more likely to follow companies and brands on social media.
- Most podcast listeners are middle to high income earners.
- More than half of listeners are at least somewhat more likely to consider buying from a brand after its advertisement on a podcast.